EMBRIODERY.

After experimenting with the sublimation print. I found that the image looked too flat and not a effective as could be. I want it to look more 3D to make the images more realistic and almost alive.

Looking at the AW/16 fashion runways, I found a very strong trend of embroidery in both the ready-to-wear fashion and haute couture.
Looking at all of the creative and artistic embroidery on the runway made each garment come to life - they had their own personality and their story.

After seeing what embroidery can achieve i think using this technique on top of the sublimation print could really bring out my strong concept and i think visually it will look energetic on the runway.

GUCCI 2016

ALEXANDER MCQUEEN 2016

Gucci and Alexander Mcqueens 2016 collections were full of enchanting embroidery. They were fresh and even though these completely different designers used the same embroidery, they each told different stories and had unique styles. 

Guccis jeans looked striking with the floral embroidery,  it gives the garment a new depth and composition against the strong denim. 

Alexander Mcqueens embriodery is more embellished giving a mystical sense, each garment is filled with colour by only the embroidery with a blank canvas underneath. 

I think the embellishing makes the garments tell a story, expressing what the designer was trying communicate and this is what I am hoping to achieve for my final garments as my project is based on communicating a devastation and raising awareness.