Neil Kraft is a creative director, his job is to get brands noticed by his co-oordinating and creative skills through photography, style and theme which works for each brand or organisation.
In the 90's, Calvin Klein was losing relevancy with consumers and needed to do something drastic to get his brand noticed. Neil was tasked with helping to reinvent the brand, which was important for changing the consumers perceptions. Neil modernised the brands logo, packaging and shopping bag, as well as helping launch and reconceive the groundbreaking CKOne and Obsession fragrances. All efforts further solidified Calvin Klein as the essential brand for young urban consumers.
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