Project Proposal



Candidate Name

Beccy Farrell
Candidate Number
Sgs380671
Pathway

Fashion
Project Title
 The Tears Series

Section 1: Review (Approx. 150 words)
During the past few months of studying Fashion I have discovered my strengths, my interests and weaknesses. I’ve learnt a few more techniques on programmes such as Photoshop and Illustrator, and explored my colour pallettes and how I can make them visually appealing. My concepts for each garment have become stronger and I always give them a personal interpretation to either the research or the concept. Communicating my projects visually has been a strong stand out for me, as well as my solid engagement in mood boards, Photoshop, Illustrator etc., I have embraced the process and construction of my garments.
Because I will be studying a Fashion Communication degree, all of these aspects for a concept is very important for a strong and personal approach for an effective final outcome.
Section 2: Project Concept (approx 250 words)
The Fashion Industry has polluted our waters. Not only are our bodies made up of 70% of water but also the clothes we wear can only be produced with the ample amounts of H2O.
Water-scarce areas of our globe are where our clothes are fashioned, meaning that residents are being forced to source their waters from the chemically-dyed public rivers, lakes and other water resources. Xingtang, zengcheng, in China has one of the world’s most polluted waters due to the discharge of hazardous chemicals from the textile manufacture zones; communities are forced to consume these waters as it is their only source, causing devastating health risks. Because this area has had a devastating effect on the eco-system and on the communities’ health this location will be my focus point for this project.
My research will include articles of the global water-shortages due to the apparel industry, the comparisons of what our future would look like if we continued this process or if we made a change.
I want to have an insight into the awful side of this industry to understand the contaminant level in wastewaters and what it is doing to the environment and local waters. Having this knowledge and insight will enable me to inform everyone how essential it is to reduce an era of increasing water-scarcity.
This concept will strongly impact my garments from concept through to the visual, in conjunction with the devastating photos of the contaminated lakes, rivers etc. and the significance it has on the communities. This means that I will be considering the amount of water used for the manufacture of the fabric, manufacture of the garment and care label consumer instructions for maintenance care.
My garments will use natural pigments that are naturally resourced, sustainable and require minimum care. Waterless dying, such as ‘CO2 Dyeing’ will be a technique to explore as well as the first company to create a water-free and process chemical-free dying solution, (Dyecoo). I will be looking at ways to naturally dye my fabrics, using natural fabrics, plant-based materials for colour and using as little water as possible. Designers such as Suzanne Rae Pelaez, Marie-Louise Mogensen and Blandine Legait, Vivienne Westwood and Stella McCartney, as well as sustainable brands – Nike, Adidas, Levis, Kowtow and The-Acey will be major influences for my intentions and own interpretations for my final garments.

Section 3: Evaluation (approx 100 words)
I will need to video record certain areas for the interview and any events that need to be shown in a more realistic manner.  I need to critically review my development of this project and be reflective of my feedback tutorials. I will express how I feel about the interviews and research I come across, through my blog that will be posted daily – having my personal input of each day and the days activities will be videoed (vlogged).  I will always have ideas and illustrations in mind for the final garments. A lot of research and knowledge will need to be done first in order to have a clear understanding of processes and techniques I can use and how this can come across as an informed and enlightened final project/piece.
Proposed Research Sources and Bibliography (Harvard Format)                                                                 
  T, F., reserved, A. rights, Branding, Knight, H. and developed, W. (no date) Brands, wholesalers, retailers and distributors. Available at: http://fashionrevolution.org/get-involved/brands/ (Accessed: 14 March 2016).
2015, G. (2015) The Detox Catwalk. Available at: http://www.greenpeace.org/international/en/campaigns/detox/fashion/detox-catwalk/ (Accessed: 14 March 2016).
Planet (2016) Available at: http://levistrauss.com/sustainability/planet/#water (Accessed: 14 March 2016).
Assessing the environmental impact of the fashion world · environmental leader · environmental management news (2014) Available at: http://www.environmentalleader.com/2014/10/06/assessing-the-environmental-impact-of-the-fashion-world/ (Accessed: 14 March 2016).
Moulds, J. (2015) Can big brands catch up on sustainable fashion? Available at: http://www.theguardian.com/sustainable-business/sustainable-fashion-blog/2015/mar/24/composting-clothes-sustainable-materials-biodegradable (Accessed: 14 March 2016).
 Fashion (2015) How can the fashion industry become more sustainable? Available at: http://www.businessoffashion.com/community/voices/discussions/can-fashion-industry-become-sustainable (Accessed: 14 March 2016).

Fashion (2015) Stella McCartney: Change agent. Available at: http://www.businessoffashion.com/community/voices/discussions/can-fashion-industry-become-sustainable/stella-mccartney-change-agent (Accessed: 14 March 2016).
(No Date) Available at: http://wwd.com/fashion-news/fashion-scoops/italian-fashion-chamber-sets-guidelines-for-chemical-sustances-sustainability-10375228/ (Accessed: 14 March 2016).
Lee, J. (2015) The apparel industry’s answer to global water shortages. Available at: http://www.triplepundit.com/special/sustainable-fashion-2014/apparel-industrys-answer-global-water-shortages/ (Accessed: 14 March 2016).
Planet (2016) Available at: http://levistrauss.com/sustainability/planet/#water (Accessed: 14 March 2016).
http://www.greenpeace.org/international/Global/international/publications/toxics/Water%202011/Hidden%20Consequences.pdf (Accessed: 16 March 2016).
Waterless dyeing technology is the future (we hope!) - INDEX: Design to improve Life® (2013) Available at: http://designtoimprovelife.dk/waterless-dyeing-dyecoo/ (Accessed: 16 March 2016).
2, C. (2016) Make your own natural fabric dyes in a rainbow of color! Available at: http://www.care2.com/greenliving/diy-natural-fabric-dyes-for-every-color.html (Accessed: 16 March 2016).
Innovation (2007) Waterless dyeing process for DryDye fabrics. Available at: http://www.innovationintextiles.com/waterless-dyeing-process-for-drydye-fabrics/ (Accessed: 16 March 2016).
Maslowski, D., Portem, J., Blake, L., Laura and Edwards, R. (2014) Home. Available at: http://www.diynatural.com/natural-fabric-dyes/ (Accessed: 16 March 2016)
DyeCoo (2015) Home. Available at: http://www.dyecoo.com (Accessed: 16 March 2016)
Available at: http://www.dyecoo.com/pdfs/colourist.pdf (Accessed: 16 March 2016).
2015, G. (2015) The Detox Catwalk. Available at: http://www.greenpeace.org/international/en/campaigns/detox/fashion/detox-catwalk/ (Accessed: 16 March 2016)
Guang, L. and Mingzhuo, J. (2013) The denim capital of the world: So polluted you can’t give the houses away. Available at: https://www.chinadialogue.net/article/show/single/en/6283-The-denim-capital-of-the-world-so-polluted-you-can-t-give-the-houses-away (Accessed: 16 March 2016).
Watson, L. (2013) Vogue on Vivienne Westwood. London, UK: Quadrille Publishing


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